Monday, May 7, 2012

Facebook Likefest: Fruitful or Frivolous?

I took part in a Likefest this weekend. No, it didn't involve running naked through the woods or toking the wacky weed at a Woodstock-esque rock-n-roll blowout. This Likefest was simply a concerted effort by a writer's group to drive up the the number of "Likes" on our Facebook pages.


Why would I do such a thing? Honest and shameful answer: pride. Who doesn't want to see a big "like" number, whether on Facebook or in any other venue? Yeah, I know the single most important like is to have God's stamp of approval through what Christ did on the cross, but doggone if my flesh doesn't do a Snoopy dance when someone likes me. 


Once the shallow zing wore off, though, I started to wonder if there were any other benefit to increasing a Facebook Like #. So I did a little research, and here are the results...


Is there any value to random Facebook page likes?


"There is some value from having a large volume of people liking a page for SEO, social proof, and the fact that all these people still see the updates to your wall in their news feed."
(taken from PRLOG)

"Likes" have grown to be a measurement tool used by distributors and stores when deciding on stocking their shelves with little known brands, by advertisers who have made note of Facebook "Likes" before placing their ads in hard copy publications, and by any kind of business associate who regards "Likes" as a point of reference as to where a brand stands among their competitors."
(taken from Creative Concepts)

"Big companies like McDonalds and Coca-Cola have been collecting Facebook fans (likes) for quite some time because they have already discovered that all of those fans helped increase their profits."

"The value in using social media is that every person, every Like, comes with their own network that can be activated in an instant, and at no additional cost, for the organization." 
(taken from Allison Fine)

I realize that the Likes on my page aren't all from ardent gotta-buy-your-next-book-or-die kind of fans, but you know what? I don't care. For now, I'll just bask in the pretend world of being well liked.

8 comments:

Unknown said...

Ha ha, I participated too, but only because I hoped that those who "liked" my page would get my blog updates in their feed. I know, most of them will scroll right on past my updates if they even see them, but for the possibility that one might visit and form a friendship with me, I figured it was worth it.

Don't be hard on yourself. It's all in the game of networking. You are a wonderful well-"liked" author, no matter what the numbers say. :-)

joy said...

I don't know why, but it is a good feelng to be like and maybe that is why the more people like us, the more we like ourselves. I have been praying about it to God coz sometimes, I seek the likes of men, but I thank God for He reminds me always that His like is the most important thing in my life. As long as he likes me,then everything is gonna be alright.

Heather Day Gilbert said...

I totally agree w/you on the numbers being important for platform. I also agree w/Gwendolyn, above. I love getting updates in my feed about other writers' blogposts, as I'm more likely to notice them that way than through twitter sometimes. I was blown away by the level of support in the ACFW, for published and non-published authors alike. I think we do what we have to do make ourselves user-friendly for whatever readers God will send our way!

Michelle Griep said...

Gwen ~ I'm letting people know about your blog as well, so hopefully that will add to your 'like' clicks on Facebook.

Joy ~ Amen!

Heather ~ Yeah, I like that...what if we all had the goal of making ourselves user-friendly no matter the situation?

Astrid Bryce said...

Thanks for sharing this info. My "Like" count is pitifully low. I seem to be having more luck on Twitter. How did you get involved in this Lifefest? What did you do?

Michelle Griep said...

Hey, guess what Astrid...I just upped your like status by a number. I popped over to Facebook and 'like' you, though it will show up as Jayshua Porter (long story).

And truth be told, I didn't do anything myself, I just jumped on the bandwagon. Are you in any writing groups? If so, perhaps you could suggest a Likefest and see your numbers increase as well.

Scrambled Dregs said...

I think I can figure out the long story on the gender/name confusion.

For the record I like you and I won't go to your Facebook page and tell you that. : )

Michelle Griep said...

And a sloppy wet kiss back atcha!

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